Dilip Soman

Virtual Progress: The Effect of Path Characteristics on Perceptions of Progress and Choice

Mengze Shi, Dilip Soman, M. Shi, 2003, Manag. Sci..

The Duration Heuristic

Dilip Soman, Catherine Yeung, D. Soman, 2007 .

Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies

Satya Menon, Dilip Soman, 1999 .

Customer Intelligence at the Trillium Gift of Life Network

Dilip Soman, Sara N-Marandi, 2009 .