Alex Mari

The Rise of Machine Learning in Marketing: Goal, Process, and Benefit of AI-Driven Marketing

Alex Mari, 2021 .

Voice Commerce: Understanding Shopping-Related Voice Assistants and their Effect on Brands

Alex Mari, 2021 .

Artificial Intelligence-based Voice Assistants as Social Media Platform: anticipated Effect on Brands During Shopping

Alex Mari, 2020, Journal of Creative Industries and Cultural Studies.

The Evolution of Marketing in the Context of Voice Commerce: A Managerial Perspective

René Algesheimer, Alex Mari, Andreina Mandelli, 2020, HCI.

The Role of Trusting Beliefs in Voice Assistants during Voice Shopping

René Algesheimer, Alex Mari, René Algesheimer, 2021, HICSS.

Shopping with Voice Assistants: How Empathy Affects Individual and Family Decision-Making Outcomes

René Algesheimer, A. Mandelli, Alex Mari, 2023, Social Science Research Network.