M. W. Alexander

发表

The Estimation of Attitudes in two Occupational Groups: A Test of four Expectancy-Evaluation Attitude Models

M. W. Alexander, 1976 .

On the reduced effectiveness of some sexually suggestive ads

B. Judd, M. W. Alexander, 1983 .

The Prediction of Job Behavior with Expectancy-Value Attitudes and Perceived Norms

M. W. Alexander, 1977 .

Differences in Attitudes Toward Nudity in Advertising.

B. Judd, M. W. Alexander, 1986 .

Customer Delight: A Review

M. W. Alexander, 2010 .

Delight the Customer: A Predictive Model for Repeat Purchase Behavior

M. W. Alexander, 2012 .

Pairing Brand and Product Names with Nude and Neutral Stimuli in Advertisements: An Investigation of Recall and Attitudes

B. Judd, M. W. Alexander, 2015 .