Justin Paul

发表

Keeping customers' data secure: A cross-cultural study of cybersecurity compliance among the Gen-Mobile workforce

Jyoti Choudrie, Nisreen Ameen, Ali Tarhini, 2020, Comput. Hum. Behav..

Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism

Justin Paul, S Sreejesh, Carolyn Strong, 2020, Int. J. Inf. Manag..

Determinants of mobile apps adoption among young adults: theoretical extension and analysis

Justin Paul, Aashish Mehra, Rahul Pratap Singh Kaurav, 2020, Journal of Marketing Communications.

Does digital footprint act as a digital asset? - Enhancing brand experience through remarketing

Vikas Arya, Justin Paul, Deepa Sethi, 2019, Int. J. Inf. Manag..

Digital Transformation in Business and Society: Theory and Cases

Justin Paul, Babu George, 2019 .

Online Question Paper and Question Bank Generator and Student Portal

Justin Paul, Arun Babu, Mudappala Pranav Nair, 2020 .

Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model

Justin Paul, Neeraj Pandey, Preeti Nayal, 2021, Int. J. Inf. Manag..

CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting

Justin Paul, Ganesh Dash, J. Paul, 2021 .

The creation and development of learning organizations: a review

Madhvendra Misra, Justin Paul, Mohit Kumar, 2021, J. Knowl. Manag..

Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy

Weng Marc Lim, Tat Huei Cham, Justin Paul, 2021, Comput. Educ..

‘Masstige’ marketing: A review, synthesis and research agenda

Justin Paul, Anandakuttan B. Unnithan, J. Paul, 2020 .

International franchising: A literature review and research agenda

Justin Paul, J. Paul, D. Dikova, 2018 .

Two decades of research on nation branding: a review and future research agenda

Justin Paul, Sangeeta Trott, Chiquan Guo, 2019, International Marketing Review.

The moderating influence of environmental consciousness and recycling intentions on green purchase behavior

Rajesh Sharma, Justin Paul, J. Paul, 2019, Journal of Cleaner Production.

Gradual Internationalization vs Born-Global/International new venture models

Justin Paul, J. Paul, Alexander Rosado-Serrano, 2019, International Marketing Review.

Impact of service quality on customer satisfaction in private and public sector banks

Arun Mittal, Justin Paul, Garima Srivastav, 2016 .

The art of writing literature review: What do we know and what do we need to know?

Justin Paul, J. Paul, Alex Rialp Criado, 2020 .

The 45 Years of Foreign Direct Investment Research: Approaches, Advances and Analytical Areas

Justin Paul, Gurmeet Singh, J. Paul, 2017 .

Toward a 7-P framework for international marketing

Erick Mas, Justin Paul, E. Mas, 2019, Journal of Strategic Marketing.

Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention?

Justin Paul, Shailja Bhakar, J. Paul, 2018 .

Online second-hand shopping motivation – Conceptualization, scale development, and validation

Justin Paul, Murali Swapana, Chandrasekaran Padmavathy, 2019, Journal of Retailing and Consumer Services.

The Emergence of China and India in the Global Market

Erick Mas, Justin Paul, E. Mas, 2016 .

Consumer Behavior and Purchase Intention for Organic Food

Justin Paul, J. Paul, Jyoti Rana, 2012 .

Exporting challenges of SMEs: A review and future research agenda

Justin Paul, Parul Gupta, Parul Gupta, 2017 .

A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading?

Justin Paul, J. Paul, Gabriel R. G. Benito, 2018 .

Does organizational structure facilitate inbound and outbound open innovation in SMEs?

Justin Paul, J. Paul, Rui Torres de Oliveira, 2019, Small Business Economics.