Trina larsen Andras

发表

How do the various components of interaction orientation affect export performance?

B. Dimitrova, Brooke Reavey, Trina larsen Andras, 2022, Journal of Inter-Organizational Relationships.

Does the degree of retailer international involvement affect retailer performance?

B. Rosenbloom, B. Dimitrova, Trina Larsen Andras, 2014 .

Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm's Performance

S. Srinivasan, Trina Larsen Andras, Srini S. Srinivasan, 2003 .

Transformational Leadership: Managing the Twenty-First Century Sales Force

B. Rosenbloom, Brent Smith, Trina larsen Andras, 2012 .

Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study

G. Zinkhan, Yue Pan, Hyokjin Kwak, 2008 .

The Effects of Retail Banner Standardization on the Performance of Global Retailers

Ahmet H. Kirca, Pravin Nath, Trina Larsen Andras, 2019, Journal of Retailing.

Wholesalers as Global Marketers

B. Rosenbloom, Trina larsen Andras, 2008 .

Marketing channel evolution: From contactual efficiency to brand value co-creation and appropriation within the platform enterprise

B. Dimitrova, Brent Smith, Trina larsen Andras, 2020, Journal of Marketing Channels.

The impact of national cultural values on retail structure: Evidence from the World Values Survey

B. Rosenbloom, B. Dimitrova, Trina larsen Andras, 2016 .

Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market

Marina Puzakova, Hyokjin Kwak, Trina Larsen Andras, 2010 .