Timo Mandler

发表

Three decades of research on loyalty programs: A literature review and future research agenda

L. Meyer-Waarden, Yanyan Chen, Timo Mandler, 2020, Journal of Business Research.

Me trying to talk about sustainability: Exploring the psychological and social implications of environmental threats through user-generated content

Leila Elgaaied-Gambier, Timo Mandler, 2021 .

Brand credibility and marketplace globalization: The role of perceived brand globalness and localness

C. Han, Fabian Bartsch, Timo Mandler, 2020, Journal of International Business Studies.

Brand credibility and marketplace globalization: The role of perceived brand globalness and localness

C. Han, Fabian Bartsch, Timo Mandler, 2020, Journal of International Business Studies.

Beyond reach: an extended model of global brand effects

T. Mandler, Timo Mandler, 2019, International Marketing Review.

Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?

Timo Mandler, Kyungae Kim, S. Won, 2017 .

Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda

Ayşegül Özsomer, Jieke Chen, Timo Mandler, 2021 .

Not All Wrongdoers Are Equal in the Public Eye: A Moderated Mediation Model of Country Stereotypes, Condemning Emotions, and Retaliatory Intent in Corporate Crises

Camilla Barbarossa, Timo Mandler, 2020 .

On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment

M. Eisend, A. Diamantopoulos, Vasileios Davvetas, 2019, Journal of International Marketing.

Can’t help falling in love? How brand luxury generates positive consumer affect in social media

T. Mandler, Marius Johnen, Jan-Frederik Gräve, 2020 .

What Drives Royalty Rates in International Franchising?

Jeeyeon Kim, Timo Mandler, Jennifer Zeißler, 2022, Journal of International Marketing.

The Impact of National Culture on Mobile Commerce Adoption and Usage Intensity

Reinhard Kunz, Christian-Mathias Wellbrock, Timo Mandler, 2018, HICSS.

Consumer animosity: the mitigating effect of perceived brand globalness

C. Han, Fabian Bartsch, Timo Mandler, 2023, International Marketing Review.

Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects

K. Zeugner-Roth, Fabian Bartsch, Timo Mandler, 2023, Journal of Business Research.

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

Bernard L. Simonin, Ayşegül Özsomer, Timo Mandler, 2022, Journal of International Marketing.

A meta-model of customer brand loyalty and its antecedents

Timo Mandler, Kathleen Desveaud, Martin Eisend, 2024, Journal of Business Research.