Minjung Park

The Effects of Characteristics of Live Commerce on Consumer Attachment Formation and Behavior Intention : A Socio-technical Systems Perspective

Hyejeong Kim, Yerin Cha, Minjung Park, 2022, Fashion & Textile Research Journal.

Virtual influencers' attractiveness effect on purchase intention: A moderated mediation model of the Product-Endorser fit with the brand

Hyojung Kim, Minjung Park, 2023, Comput. Hum. Behav..

Discovering fashion industry trends in the online news by applying text mining and time series regression analysis

Hyojung Kim, Minjung Park, 2023, Heliyon.

An influencer like me: Examining the impact of the social status of Influencers

Do Yuon Kim, Minjung Park, Hye-young Kim, 2022, Journal of Marketing Communications.