R. S. MacStravic

Cognitive commitments in health services marketing

R. S. MacStravic, 1985, Health care management review.

Product-line administration in hospitals

R. S. MacStravic, 1986, Health care management review.

Internal marketing for hospitals.

R. S. MacStravic, 1985, Health marketing quarterly.

Manageable evidence in medical care marketing.

R. S. MacStravic, 1987, Journal of health care marketing.

Marketing medical care: the manufacturing of satisfaction.

R. E. Macstravic, R. S. MacStravic, 1985, Health marketing quarterly.