G. Kortge

Inverted breakeven analysis for profitable marketing decisions

G. Kortge, 1984 .

Linking Marketing Strategy to New-Product Development

G. Kortge, N. Okonkwo, 1992 .

Simultaneous new product development: Reducing the new product failure rate

G.Dean Kortge, Patrick A. Okonkwo, G. Kortge, 1989 .

Perceived value approach to pricing

G.Dean Kortge, Patrick A. Okonkwo, G. Kortge, 1993 .

Linking experience, product life cycle, and learning curves: Calculating the perceived value price range

G.Dean Kortge, Patrick A. Okonkwo, J. Burley, 1994 .

Link sales training and product life cycles

G.Dean Kortge, G. Kortge, 1993 .