Minhi Hahn

发表

Efficiency of Direct Estimation Method in Batsell and Polking's Model

Sang-June Park, Minhi Hahn, Changhoon Shin, 1997 .

Market Structure Analysis by Competitive Advertising Response

Sang-June Park, Minhi Hahn, Changhoon Shin, 1997 .

Advertising models for new products : new models and their validation

Minhi Hahn, 1985 .

Antecedents and consequences of the sociocultural differences between R&D and marketing in Korean high-tech firms

Minhi Hahn, Eunseong Cho, Eunseong Cho, 2004, Int. J. Technol. Manag..

Pulsing in a Discrete Model of Advertising Competition

Minhi Hahn, Sehoon Park, Sehoon Park, 1991 .

Network externality and future usage of Internet services

Minhi Hahn, Sung Yong Chun, S. Chun, 2007, Internet Res..

Context Effects and Context Maps for Positioning

Minhi Hahn, Hyunmo Kang, Yong J. Hyun, 2006 .

Re-interpretation of the diffusion model: a microeconomic approach

Sang-June Park, Minhi Hahn, 2000 .

Analysis of Context Map for Positioning A Newly Launched Mobile Telecommuncations Service

Minhi Hahn, Hyun Mo Kang, 2007 .

Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective

Minhi Hahn, Insuk Hwang, Minhi Hahn, 1999 .

Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model

Lakshman Krishnamurthi, Andris A. Zoltners, Minhi Hahn, 1994 .

Advertising cost interactions and the optimality of pulsing

Minhi Hahn, Minhi Hahn, Jin-Sok Hyun, 1991 .

An advertising model for hierarchically structured markets: application to the automobile industry

Minhi Hahn, Oknam Kim, 2004 .

The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products

Minhi Hahn, Yeosun Yoon, Minhi Hahn, 2015 .

Why firms do co-promotions in mature markets?

Minhi Hahn, Hyunmo Kang, Minhi Hahn, 2006 .