G. Lessne

Research Directions in Macromarketing: A New England Perspective

Anil M. Pandya, R. Dholakia, N. Dholakia, 1986 .

Inoculation theory and resistance to persuasion in marketing

N. M. Didow, G. Lessne, 1987 .

Reactance Theory in Consumer Research: the Past, Present and Future

M. Venkatesan, M. Venkatesan, Greg Lessne, 1989 .

Spousal Conflict Arousal: Scale Development

Daniel Seymour, D. Seymour, Greg Lessne, 1984 .

The effect of limits in retail advertisements: A reactance theory perspective

Greg J. Lessne, Elaine M. Notarantonio, G. Lessne, 1988 .

The Impact of Advertised Sale Duration on Consumer Perceptions

G. Lessne, 2015 .