R. Swerdlow

Celebrity Endorsers: Spokesperson Selection Criteria and Case Examples of FREDD

R. Swerdlow, Marleen R. Swerdlow, 2003 .

Star studded advertising: Is it worth the effort?

R. Swerdlow, 1984 .

A Model for Predicting Advertising Expenditures: An Inter-Industry Comparison

R. Swerdlow, Vassilis I. Blessios, 1993 .

Who uses bank debit cards

W. Staples, R. Swerdlow, Thomas C. Porter, 1979 .

Should lawyers advertise? A study of consumer attitudes

Larry T. Patterson, R. Swerdlow, 1982 .