D. Ballantyne

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Improving the quality of services marketing: Service (Re) design is the critical link

Martin Christopher, Adrian Payne, M. Christopher, 1995 .

The strengths and weaknesses of Internal Marketing

D. Ballantyne, 2000 .

Dialogue and Knowledge Generation: Two sides of the Same Coin in Relationship Marketing

D. Ballantyne, 1999 .

Value propositions as communication practice: Taking a wider view

A. Payne, Pennie Frow, David F Ballantyne, 2011 .

PROBABILISTIC ESTIMATION AND PREDICTION OF TELEVISION VIEWER DEMOGRAPHICS

Davide La Rosa, R. Piché, A. Chow, 2022 .

The pathology of company-wide quality initiatives : seven prescriptions for failure

D. Ballantyne, 1991 .

Diversity and convergence in regional know-how: the case of Central Otago Pinot Noir

M. Thyne, Susan Caple, D. Ballantyne, 2010 .

Action research reviewed: a market‐oriented approach

David Ballantyne, D. Ballantyne, 2004 .

Skrifter utgivna vid Svenska handelshögskolan Publications of the Swedish School of Economics and Business Administration

D. Ballantyne, 2004 .

A relationship‐mediated theory of internal marketing

David F Ballantyne, David Ballantyne, D. Ballantyne, 2003 .

Internal relationship marketing: a strategy for knowledge renewal

David F Ballantyne, David Ballantyne, D. Ballantyne, 2000 .

SWP 33/92 THE CHANGING FACE OF SERVICE QUALITY MANAGEMENT

Moira Clark, M. Christopher, A. Payne, 1992 .

Relationship Marketing: Bringing Quality, Customer Service and Marketing Together

Martin Christopher, Adrian Payne, M. Christopher, 1993 .

Guanxi as a gateway in Chinese‐Western business relationships

Hongzhi Gao, Hongzhi Gao, David F Ballantyne, 2012 .

Relationship Marketing and the Challenge of Dialogical Interaction

Richard J. Varey, R. Varey, David Ballantyne, 2006 .

Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing

David F Ballantyne, R. Varey, D. Ballantyne, 2006 .

A stakeholder approach to relationship marketing strategy: The development and use of the “six markets” model

M. Christopher, A. Payne, David F Ballantyne, 2005 .

Toward a gatekeeping perspective of insider–outsider relationship development in China

Hongzhi Gao, Zhilin Yang, J. Knight, 2014 .

SWP 4190 TURNING THE WHEEL OF QUALITY IMPROVEMENT - CONTINUOUSLY

D. Ballantyne, 1989 .

Internal networks for internal marketing

David Ballantyne, D. Ballantyne, 1997 .

All that is solid melts into air : the servicescape in digital service space

E. Nilsson, D. Ballantyne, 2017 .

Reexamining the place of servicescape in marketing: a service-dominant logic perspective

Elin Nilsson, David F Ballantyne, E. Nilsson, 2014 .

Sustaining the promise of terroir: the case of the Central Otago Wine Region

D. Ballantyne, 2011 .

SWP 23191 INTERNAL MARKETING, COLLABORATION AND MOTIVATION IN SERVICE QUALITY MANAGEMENT

D. Ballantyne, 1991 .

The paradigmatic pitfalls of customer-centric marketing

David F Ballantyne, P. Osborne, D. Ballantyne, 2012 .

The Case of Linux: Global Challenger to Microsoft's Hegemony?

D. Ballantyne, 2002 .

Relationship Marketing: Looking Back, Looking Forward

M. Christopher, A. Payne, David F Ballantyne, 2003 .

Business to Business Relationships: The Paradox of Network Constraints?

John R. Williams, D. Ballantyne, 2008 .

Pathways less traveled to value creation: interaction, dialogue and knowledge generation

D. Ballantyne, 2004 .

Relationship Marketing: Creating Stakeholder Value

Martin Christopher, Adrian Payne, M. Christopher, 2002 .

Marketing relacional: integrando la calidad, el servicio al cliente y el marketing

M. Christopher, A. Payne, D. Ballantyne, 1994 .

The Evolution of Relationship Marketing and the International Colloquia

Andreas Eggert, Georg Fassott, F. Bliemel, 2005 .

Guest Editorial

D. Ballantyne, 1996 .

Editorial: Marketing at the Crossroads

D. Ballantyne, 1994 .

Dialogue and its role in the development of relationship specific knowledge

David F Ballantyne, David Ballantyne, D. Ballantyne, 2004 .

REFRAMING INTERNAL MARKETING FOR RELATIONSHIP MARKETING

D. Ballantyne, 2000 .

Branding in B2B markets: insights from the service‐dominant logic of marketing

R. Aitken, David F Ballantyne, David Ballantyne, 2007 .

“Relationship marketing or is it “relationships in marketing? New opportunities and constraints

D. Ballantyne, 2009 .

Paradoxes and guanxi dilemmas in emerging Chinese–Western intercultural relationships

Hongzhi Gao, Hongzhi Gao, J. Knight, 2010 .

Coming to Grips with Service Intangibles Using Quality Management Techniques

D. Ballantyne, 1990 .

The service-dominant logic and the future of marketing

Richard J. Varey, David F Ballantyne, R. Varey, 2008 .

Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum

Phil Osborne, R. Aitken, David F Ballantyne, 2006 .

Customer Relationship Management: Creating Competitive Advantage through Win‐Win Relationship Strategies

D. Ballantyne, 2005 .

Three perspectives on service management and marketing: rival logics or part of a bigger picture?

D. Ballantyne, 2006 .

Relationship marketing and the 'new' Service- Dominant logic of marketing: Are they rival logics?

Richard J. Varey, David Ballantyne, Richard J Varey, 2006 .

A Relationship Mediated Theory of Internal Marketing (summary section only)

D. Ballantyne, 2004 .

Management of the diagnostic review process in service quality management ANZ Bank - A case outline

D. Ballantyne, 1990 .

Introduction to service-dominant logic: From propositions to practice

John R. Williams, John Williams, David Ballantyne, 2011 .

Relationship value through the lens of the service-dominant logic

Christian Kowalkowski, David Ballantyne, C. Kowalkowski, 2009 .

The changing face of service quality management

D. Ballantyne, 1992 .