Dirk Arndt

Predictive modeling in automotive direct marketing: tools, experiences and open issues

Wendy Gersten, Rüdiger Wirth, Dirk Arndt, 2000, KDD '00.

Evolutionary Optimisation of RBF Network Architectures in a Direct Marketing Application

Wendy Gersten, Dirk Arndt, Bernhard Sick, 2003, ICANN.

Data Quality in the Context of Customer Segmentation

Dirk Arndt, Norman Langbein, 2002, ICIQ.

LIFT - A Leading Measure for Predictive Modeling

Wendy Gersten, Dirk Arndt, 2002, ICMLA.

External Data Selection for Data Mining in Direct Marketing

Wendy Gersten, Dirk Arndt, Wendy Gersten, 2001, IQ.