S. Rathee

The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers

Aniruddha Pangarkar, S. Rathee, 2022, International Journal of Advertising.

The Perils of Leading a Democracy

Arul Mishra, Himanshu Mishra, S. Rathee, 2020, International journal of aging & human development.

Alphanumeric vs. Numeric Token Systems and the Healthcare Experience: Field Evidence from Healthcare Delivery in India

Arul Mishra, Kritika Narula, Hari Prasad Mishra, 2022, Manag. Sci..

The Effect of Letter versus Number Cues on Distance Perception

S. Rathee, 2020 .

So fun! How fun brand names affect forgiveness of hedonic and utilitarian products

S. Rathee, Tamara M. Masters, G. F. Yu-Buck, 2022, Journal of Business Research.

Sustainability advertising: literature review and framework for future research

T. Milfeld, S. Rathee, 2023, International Journal of Advertising.

It is not just a name: Effects of proper name for high‐quality versus low‐quality brands

S. Rathee, G. F. Yu-Buck, Akash Gupta, 2023, Psychology & Marketing.

Examining the Presence of Gender Bias in Customer Reviews Using Word Embedding pdf

Arul Mishra, Himanshu Mishra, S. Rathee, 2019, SSRN Electronic Journal.

The impact of self-identification with global consumer culture on eWOM generation: a test of global consumer culture theory

M. Rajabi, S. Zamani, S. Rathee, 2023, Journal of Marketing Communications.