V. Kumar
发表
Venkatesh Shankar,
George S. Day,
Robin Wensley,
2016
.
Denish Shah,
V. Kumar,
2015
.
J. Petersen,
V. Kumar,
2004
.
Robert P. Leone,
W. Reinartz,
J. Sheth,
2012
.
Yolanda Polo,
F. J. Sese,
J. Petersen,
2017,
Journal of the Academy of Marketing Science.
V. Kumar,
David A. Aaker,
George S. Day,
1998
.
V. Kumar,
Girish Ramani,
V. Kumar,
2008
.
J. Andrew Petersen,
Yolanda Polo,
V. Kumar,
2018
.
Ashutosh Dixit,
V. Kumar,
M. Dass,
2015,
Journal of the Academy of Marketing Science.
V. Kumar,
2019,
International Marketing Review.
J. Petersen,
V. Kumar,
2012
.
V. Kumar,
V. Kumar,
2011
.
Robert P. Leone,
J. Petersen,
V. Kumar,
2010
.
Robert P. Leone,
V. Kumar,
J. Petersen,
2007,
Harvard business review.
V. Kumar,
1999
.
F. Khodakarami,
S. Spyropoulou,
V. Kumar,
2021,
International Journal of Research in Marketing.
V. Kumar,
J. Petersen,
V. Kumar,
2005
.