Chenting Su

发表

Impact of social capital and guanxi orientation on interfirm communication in marketing channels

Zhilin Yang, Nan Zhou, Guijun Zhuang, 2008 .

A review of research methodologies in international business

Chenting Su, Zhilin Yang, Zhilin Yang, 2006 .

Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model

M. Sirgy, C. Su, M. J. Sirgy, 2000 .

Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system

Dan Ke, Chenting Su, Dan Ke, 2016, Electronic Commerce Research.

Consumer Responses to Corporate Environmental Actions in China: An Environmental Legitimacy Perspective

Chenting Su, Hao He, Jianxin Li, 2015, Journal of Business Ethics.

To participate or not to participate in a brand micro-blog

Zhongsheng Hua, Haichuan Zhao, Chenting Su, 2016 .

How do brand communities generate brand relationships? Intermediate mechanisms

Nan Zhou, Zhimin Zhou, C. Su, 2012 .

Consumer Responses to Corporate Environmental Actions in China: An Environmental Legitimacy Perspective

Chenting Su, Hao He, Jianxin Li, 2017 .

A paradox of price–quality and market efficiency: a comparative study of the US and China markets

K. Zhou, Y. Bao, Chenting Su, 2002 .

Exploring relationship satisfaction between global professional service firms and local clients in emerging markets

Hairong Li, Wenyu Dou, Nan Zhou, 2010 .

Explaining housing preference and choice: The role of self-congruity and functional congruity

M. Sirgy, Stephan Grzeskowiak, C. Su, 2005 .

A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior

Edward F. Fern, K. Ye, Chenting Su, 2003 .

Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China

Wenyu Dou, Zhilin Yang, Nan Zhou, 2009 .

How Face Influences Consumption - A Comparative Study of American and Chinese Consumers

C. Su, Julie Juan Li, Chenting Su, 2007 .

Brand Identification Measure

Nan Zhou, Zhimin Zhou, Chenting Su, 2015 .

Market munificence and inter-firm information sharing: The moderating effect of specific assets

Qiyuan Zhang, Lihua Yang, Zhigang Shou, 2013 .

Dealing with Institutional Distances in International Marketing Channels: Governance Strategies that Engender Legitimacy and Efficiency

Chenting Su, Kim-Shyan Fam, Zhilin Yang, 2012 .

Enabling Guanxi Management in China: A Hierarchical Stakeholder Model of Effective Guanxi

Ronald K. Mitchell, M. Sirgy, M. J. Sirgy, 2007 .

Market orientation, job satisfaction, product quality, and firm performance: Evidence from China

Kevin Zheng Zhou, Chenting Su, K. Zhou, 2008 .

Harmonizing conflict in husband–wife purchase decision making: perceived fairness and spousal influence dynamics

K. Zhou, J. Li, Nan Zhou, 2008 .

Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system

Anran Chen, Dan Ke, Chenting Su, 2016, Electron. Commer. Res..

The many faces of trust and guanxi behavior: Evidence from marketing channels in China

C. Su, Qiyuan Zhang, Zhigang Shou, 2011 .

Toward a social fitness perspective on contract design: Contract legitimacy and influence strategy

C. Su, Xiaoling Li, Liping Qian, 2020 .

Modeling Spousal Family Purchase Decision Behavior: A Dynamic Simultaneous Equations Approach

Edward F. Fern, M. Sirgy, M. J. Sirgy, 1999 .

Entering Guanxi: A Business Ethical Dilemma in Mainland China?

James E. Littlefield, Chenting Su, C. Su, 2001 .

Student Complaint Behavior Based on Power Perception

Y. Bao, Chenting Su, 2001 .

Becoming Friends in Online Brand Communities: Evidence From China

Ning Zhang, Nan Zhou, Chenting Su, 2016, J. Comput. Mediat. Commun..

Face consciousness and risk aversion: Do they affect consumer decision‐making?

K. Zhou, Y. Bao, C. Su, 2003 .

To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers’ Distrust and Purchase Intention

C. Su, Lan Jiang, Haichuan Zhao, 2020, Journal of Interactive Marketing.

Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies

Maggie Chuoyan Dong, Fue Zeng, C. Su, 2018, Journal of the Academy of Marketing Science.

Supplier-buyer relationship management in marketing and management research: An area for interdisciplinary integration

Haibin Yang, Chenting Su, 2017 .

Is Guanxi Orientation Bad, Ethically Speaking? A Study of Chinese Enterprises

M. Joseph Sirgy, James E. Littlefield, Chenting Su, 2003 .

Going green: How different advertising appeals impact green consumption behavior

Defeng Yang, Wenting Zhu, Chenting Su, 2015 .

Brand Positioning Strategy Using Search Engine Marketing

Kai H. Lim, Nan Cui, Nan Zhou, 2010, MIS Q..

Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment

Yuan Li, Yi Liu, Tingwei Liu, 2010 .

Institutional theory in business marketing: A conceptual framework and future directions

Zhilin Yang, Chenting Su, 2014 .

Between contracts and trust: Disentangling the safeguarding and coordinating effects over the relationship life cycle

Lu Shen, Guijun Zhuang, X. Zheng, 2020 .

Trust in Interorganizational Relationships

Zhilin Yang, C. Su, Jisheng Peng, 2017 .

Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies

Maggie Chuoyan Dong, Fue Zeng, Chenting Su, 2018, Journal of the Academy of Marketing Science.

Investigating continuance intention to follow a brand micro-blog

Zhongsheng Hua, C. Su, Haichuan Zhao, 2016 .

Mitigating the Negative Effects of Regional Clustering in Franchising: The Roles of Governance Mechanisms

C. Su, X. Zheng, Xu Vivian Zheng, 2019 .

Contract design capability as a trust enabler in the pre-formation phase of interfirm relationships

C. Su, Lu Shen, Guijun Zhuang, 2019, Journal of Business Research.

Do Us All a Favor: Examining the Theoretical Essentials of Effective Guanxi in China

Ronald K. Mitchell, M. Sirgy, M. J. Sirgy, 2002 .

Understanding Asian business strategy: Modeling institution-based legitimacy-embedded efficiency

Zhilin Yang, Chenting Su, 2013 .

Impact of material vs. experiential purchase types on happiness: The moderating role of self-discrepancy

B. Nguyen, Nan Zhou, Fengjie Jing, 2016 .

The Ethics of Consumer Sovereignty in an Age of High Tech

M. Sirgy, Chenting Su, 2000 .

Unstructured Direct Elicitation of Decision Rules Paper 270

J. Hauser, Min Ding, Daria Dzyabura, 2010 .

Unstructured Direct Elicitation of Non-Compensatory and Compensatory Decision Rules

Daria Dzyabura, Min Ding, Songting Dong, 2009 .