Pierrick Gomez

How to Make Non-Natural Products Appear More Natural? Changes in Process Work Better Than Changes in Content

Pierrick Gomez, Pierrick Gomez, 2015 .

L'orientation régulatrice: un concept prometteur en marketing

Pierrick Gomez, Marie-Laure Gavard-Perret, Marie-Laure Gavard-Perret, 2010 .

The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products

Pierrick Gomez, Olivier Corneille, Carolina O.C. Werle, 2015, Marketing Letters.

Regulatory Focus: A Promising Concept for Marketing Research

Pierrick Gomez, Marie-Laure Gavard-Perret, Marie-Laure Gavard-Perret, 2010 .