V. Little

Corrigendum to Common Cause, coopetition or competition? Resource contestation in food waste recovery networks

Vimala Kunchamboo, S. K. A. Cheah, V. Little, 2022, Journal of Macromarketing.

Towards more resilient food production systems: Implanting sustainability-oriented innovation

Pia Polsa, M. Holmlund, V. Little, 2022, Journal of Cleaner Production.

Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems?

Sumesh R. Nair, Christina K. C. Lee, S. Nair, 2019, Journal of Macromarketing.

Macromarketing Our Way to a Zero-carbon Future

S. Helm, V. Little, 2022, Journal of Macromarketing.

Not WEIRD at all! Towards More Pluralistic Economies and Sustainable Livelihoods

Buriata Eti-Tofinga, V. Little, Helen Hui Ping Ho, 2023, Journal of Macromarketing.