Rukhsana Gul Gilal

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Supply chain management practices as a contemporary source of securing competitive advantage and organisational performance: evidence from the FMCGs of Pakistan

Jian Zhang, Faheem Gul Gilal, Rehman Gul Gilal, 2016, Int. J. Inf. Syst. Chang. Manag..

Review of Advanced Product Design Techniques Aiming to Capture Marketing Outcomes

Faheem Gul Gilal, Rukhsana Gul Gilal, Naeem Gul Gilal, 2020 .

Supply chain management practices as a contemporary source of securing competitive advantage and organisational performance: evidence from the FMCGs of Pakistan

Rehman Gul Gilal, Rukhsana Gul Gilal, Naeem Gul Gilal, 2016 .

Linking self-determined needs and word of mouth to consumer e-waste disposal behaviour: A test of basic psychological needs theory

Rukhsana Gul Gilal, Naeem Gul Gilal, F. Gilal, 2018, Journal of Consumer Behaviour.

Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements

Rukhsana Gul Gilal, Naeem Gul Gilal, Jing Zhang, 2020, Journal of Brand Management.

Consumer e‐waste disposal behaviour: A systematic review and research agenda

Rukhsana Gul Gilal, Naeem Gul Gilal, Syed Mir Muhammad Shah, 2021, International Journal of Consumer Studies.

Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model

Rukhsana Gul Gilal, Naeem Gul Gilal, F. Gilal, 2018, Psychology research and behavior management.

Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study

Rukhsana Gul Gilal, Naeem Gul Gilal, F. Gilal, 2018, Psychology research and behavior management.

Supply Chain Management Practices and Product Development: A Moderated Mediation Model of Supply Chain Responsiveness, Organization Structure, and Research and Development

Jian Zhang, Faheem Gul Gilal, Rehman Gul Gilal, 2017 .

Promoting environmental performance through green human resource management practices in higher education institutions: A moderated mediation model

Rukhsana Gul Gilal, Naeem Gul Gilal, F. Gilal, 2019, Corporate Social Responsibility and Environmental Management.

Association between a teacher ’ s work passion and a student ’ s work passion: a moderated mediation model

Rukhsana Gul Gilal, Naeem Gul Gilal, Nisar Ahmed Channa, 2019 .

Association between a teacher’s work passion and a student’s work passion: a moderated mediation model

Rukhsana Gul Gilal, Naeem Gul Gilal, Nisar Ahmed Channa, 2019, Psychology research and behavior management.

Towards a new model for green consumer behaviour: A self‐determination theory perspective

Rukhsana Gul Gilal, Naeem Gul Gilal, Nisar Ahmed Channa, 2020 .

Principles and Principals: Does Self-Concept Compete or Complement Brand Experience When Shaping Consumer Brand Relationship, Brand Preference and Customer Satisfaction?

Rehman Gul Gilal, Rukhsana Gul Gilal, Naeem Gul Gilal, 2016 .

The role of product design in shaping masstige brand passion: A masstige theory perspective

Rukhsana Gul Gilal, Naeem Gul Gilal, F. Gilal, 2022, Journal of Business Research.

Going deep into a leader's integrity: A systematic review and the way forward

Rukhsana Gul Gilal, Khalil Ahmed Channa, F. Gilal, 2022, European Management Journal.

Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective

Rukhsana Gul Gilal, Naeem Gul Gilal, F. Gilal, 2020 .

Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective

Rukhsana Gul Gilal, Naeem Gul Gilal, F. Gilal, 2018, Review of Managerial Science.

The role of nostalgic brand positioning in capturing brand equity: Theoretical extension and analysis

Rukhsana Gul Gilal, Naeem Gul Gilal, F. Gilal, 2021 .

Celebrity endorsement and brand passion among air travelers: Theory and evidence

Rukhsana Gul Gilal, Naeem Gul Gilal, J. Paul, 2020 .