Amy MacMillan

INTERVENTIONS TO ASSESS AND ADDRESS THE SELF-EFFICACY OF MARKETING STUDENTS TOWARD ACQUIRING ANALYTICAL SKILLS

A. Mumuni, Kelley O'Reilly, Hu Xie, 2022, Marketing Education Review.

Factors affecting consumers’ online product review use

Karen M. Lancendorfer, A. Mumuni, Kelley O'Reilly, 2018, Qualitative Market Research: An International Journal.

Extending Our Understanding of eWOM Impact: The Role of Source Credibility and Message Relevance

Kelley O'Reilly, Amy MacMillan, Karen M. Lancendorfer, 2016 .

Online Product Review Impact: The Relative Effects of Review Credibility and Review Relevance

A. Mumuni, Kelley O'Reilly, A. MacMillan, 2020 .

The Use of Collaborative Midterm Student Evaluations to Provide Actionable Results

Hongyan Yu, Kelley O'Reilly, Ann Veeck, 2016 .