John Gerzema

Measuring the Contributions of Brand to Shareholder Value (and How to Maintain or Increase Them)

John Gerzema, Ed Lebar, Anne Rivers, 2009 .

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

Philip Kotler, John Gerzema, Michael D'Antonio, 2010 .

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

John Gerzema, Ed Lebar, Peter Stringham, 2008 .

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

John Gerzema, M. D'Antonio, 2013 .

Energy: Igniting Brands to Drive Enterprise Value

Jason Gaikowski, John Gerzema, Ed Lebar, 2007 .