Farida Akbarina

Fashion Consciousness and Muslim Modest Brand Advocacy: The mediating role of brand love, and loyalty

U. Nimran, A. Kusumawati, E. Pangestuti, 2022, Journal of Global Fashion Marketing.

The Effect of Relationship Marketing and Community Toward Switching Barrier and Its Impact on Customer Retention

T. S. Patma, F. Nurtjahjani, Farida Akbarina, 2020 .

The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic

T. S. Patma, B. Narmaditya, L. Wardana, 2021, Cogent Business & Management.

Consumer Experience in Using Airline Services Indonesia during the Covid-19: Role Trust and Advocacy

T. S. Patma, A. Kusumawati, H. D. Putra, 2021 .