R. Gopal

IMPACT OF INTEGRATED MARKETING COMMUNICATION ON DIFFERENT CUSTOMER SEGMENTS - EFFECTS ON CONSUMER DECISION MAKING PROCESS

Sweta Kumari, Gagandeep Nagra, R. Gopal, 2012 .

A STUDY ON TOTAL QUALITY MANAGEMENT IN HIGHER EDUCATION

D. Y. Patil, Navi Mumbai, Gagandeep Nagra, 2014 .

Consumer's evaluation of supplementary services in the pre-purchase of credit card services (with special reference to Mumbai)

Gagandeep Nagra, R. Gopal, 2013 .