Yeung‐Jo Kim

发表

The Influence of Mind-set on Price Discount

Seon-hyoung Lee, Yeung‐Jo Kim, 2017 .

Effects of Temporal Distance and Memory on Consumer Judgments

R. Wyer, Jongwon Park, Yeung-Jo Kim, 2009 .

The Effect of Regulatory Focus on Brand Name: The Role of Brand Sensitivity

Junsang Yeo, Yeung‐Jo Kim, Sie-Yeoun Song, 2009 .

The effect of competition mind-set on persuasion: mediation role of processing style

Yeung-Jo Kim, Yeung‐Jo Kim, 2019 .

The effect of geographic indication in advertising background pictures on product evaluation: The moderating role of familiarity: Advertising background picture effects

Junsang Yeo, Yeung‐Jo Kim, Sie-Yeoun Song, 2016 .

THE ROLE OF REGULATORY FOCUS IN MESSAGE FRAMING IN ANTISMOKING ADVERTISEMENTS FOR ADOLESCENTS

Yeung-Jo Kim, Yeung-Jo Kim, Yeung‐Jo Kim, 2006 .

The Influence of Color on Brand Extension: Mediation Role of Processing Style

Yeung‐Jo Kim, 2020 .

Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence

Yeung‐Jo Kim, J. Na, 2007 .

The Effect of Mental Simulation (Process‐ Versus Outcome‐Focus) on Extension Evaluation

Yeung‐Jo Kim, Sie-Yeoun Song, 2017 .