Jianjun Li

Identifying factors affecting value of Social Network Advertisement

Jianjun Li, Jean Lai, 2015 .

Impact of Sports Sponsorship Motivation on Consumer Purchase Intention: Mediating Effect Based on Consumer Attitude

Jianjun Li, Zhenyu Gu, Yonghui Dai, 2022, Sustainability.

Identifying Factors Affecting Individual Perceived Credibility on SNS

Jianjun Li, Jean Lai, Lihong Song, 2016, MISNC.