Anson Gong

When young female fans were producing celebrities: The influential factors related to online fan engagement, celebrity worship, and program commitment in idol-nurturing reality shows

Anson Gong, Yi-Ting Huang, 2022, Frontiers in Communication.

Finding love in online games: Social interaction, parasocial phenomenon, and in-game purchase intention of female game players

Anson Gong, Yi-Ting Huang, 2023, Comput. Hum. Behav..

Immersive Experience and Emotional Response Triggered by Laughter in Humorous Narrative of the Podcast

Anson Gong, Yi-Ting Huang, 2022, 2022 IEEE 11th Global Conference on Consumer Electronics (GCCE).