Yi-Ting Huang

When young female fans were producing celebrities: The influential factors related to online fan engagement, celebrity worship, and program commitment in idol-nurturing reality shows

Anson Gong, Yi-Ting Huang, 2022, Frontiers in Communication.

Finding love in online games: Social interaction, parasocial phenomenon, and in-game purchase intention of female game players

Anson Gong, Yi-Ting Huang, 2023, Comput. Hum. Behav..

The female gaze: Content composition and slot position in personalized banner ads, and how they influence visual attention in online shoppers

Yi-Ting Huang, Yi-Ting Huang, 2018, Comput. Hum. Behav..

Important Factors Affecting User Experience Design and Satisfaction of a Mobile Health App—A Case Study of Daily Yoga App

Na Yu, Yi-Ting Huang, Yi-Ting Huang, 2020, International journal of environmental research and public health.

The Effect of Online Sales Promotion Strategies on Consumers' Perceived Quality and Purchase Intention: A Moderating Effect of Brand Awareness

Yi-Ting Huang, Fei-Fei Cheng, Yi-Ting Huang, 2013, 2013 Fifth International Conference on Service Science and Innovation.

Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention

Yi-Ting Huang, Na Yu, Yi-Ting Huang, 2022, Comput. Hum. Behav..

Motives for Instagram Use and Topics of Interest among Young Adults

Yi-Ting Huang, Sheng-Fang Su, Yi-Ting Huang, 2018, Future Internet.

Participatory Design to Enhance ICT Learning and Community Attachment: A Case Study in Rural Taiwan

Yi-Ting Huang, Yi-Ting Huang, 2015, Future Internet.

An annales school-based serious game creation framework for taiwanese indigenous cultural heritage

Yi-Ting Huang, Chih-Hong Huang, Chih-Hong Huang, 2013, JOCCH.

Immersive Experience and Emotional Response Triggered by Laughter in Humorous Narrative of the Podcast

Anson Gong, Yi-Ting Huang, 2022, 2022 IEEE 11th Global Conference on Consumer Electronics (GCCE).