Ty Henderson

PromotingBrandsAcross CategorieswithaSocialCause: ImplementingEffectiveEmbedded PremiumPrograms

Chuck Miller, Ty Henderson, Neeraj Arora, 2010 .

Efficient Design and Analysis for a Selective Choice Process

Qing Liu, Ty Henderson, Qing Liu, 2017 .

Noncompensatory Dyadic Choices

Qing Liu, Neeraj Arora, Ty Henderson, 2011, Mark. Sci..

Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs

Ty Henderson, Neeraj Arora, Ty Henderson, 2010 .

Embedded Premium Promotion: Why It Works and How to Make It More Effective

Ty Henderson, Neeraj Arora, Ty Henderson, 2007 .