Maximilian Stieler

发表

Digital transformation in sport : The disruptive potential of digitalization for sport management research

Tim Ströbel, Maximilian Stieler, Pascal Stegmann, 2020 .

Co-destruction of value by customers : the example of silent protests

C. Germelmann, Maximilian Stieler, Friederike Weismann, 2013 .

The ties that bind us: feelings of social connectedness in socio-emotional experiences

C. Germelmann, Maximilian Stieler, 2016 .

Creating Marketing Magic and Innovative Future Marketing Trends

Maximilian Stieler, Maximilian Stieler, 2017 .

Emotions and social interaction through the lens of service-dominant logic

Maximilian Stieler, 2018 .

Actor Engagement Practices and Triadic Value Co-creation in the Team Sports Ecosystem

C. Germelmann, Maximilian Stieler, 2018 .

When Brand Representatives Act as Sales Associates : Mechanisms and Effects of Native Selling and its Disclosure

Laurence Ashworth, C. Germelmann, Johanna Held, 2017 .

Co-destruction of value by spectators: the case of silent protests

Claas Christian Germelmann, Maximilian Stieler, C. Germelmann, 2014 .