Rodrigo Ladeira

An approach to understand social marketing unexplored potential

Rodrigo Ladeira, Ricardo Coutinho Mello, Maria Teresa Grimaldi Larocca, 2017 .

Rational and emotional reasons why virtual supermarkets don't take off in the market of Bahia: How could we manage to change this reality? A case study of the extinct "MariaMercado".

Caio Cesar Giannini Oliveira, Rodrigo Ladeira, Raquel Leone, 2007 .

2. Marketing Communication Tools and Cultural Tourism in the Northeast of Brazil: the ‘forró pé de serra’ of Salvador/BA

Rodrigo Ladeira, Maria Teresa Grimaldi Larocca, Tatiane Nunes Viana de Almeida, 2017 .

Cultural Tourism in the Northeast of Brazil: The Influence of “forró pé de serra” on the Tourism Market of Salvador/BA

Tiago Cardoso, Rodrigo Ladeira, Maria Teresa Grimaldi Larocca, 2017 .

Travel destinations and their relationship to the process of co-creation of value and marketing experience: a bibliographic review.

Rodrigo Ladeira, Maria Teresa Grimaldi Larocca, Taís Alexandre Antunes Paes, 2020 .

The Relationship between Marketing and Brand Equity: Salvador Consumers Perception of Soft Drinks

Rodrigo Ladeira, Ricardo Coutinho Mello, Maria Teresa Grimaldi Larocca, 2019, Journal of Food Products Marketing.

Experience marketing: a study of the conceptual aspects

Rodrigo Ladeira, Ricardo Coutinho Mello, Maria Teresa Grimaldi Larocca, 2020, Cadernos EBAPE.BR.