Seth Orsborn

The Effect of Product Representation in Visual Conjoint Analysis

Jonathan Cagan, Seth Orsborn, Brian Sylcott, 2014, DAC 2014.

A New Approach to Vehicle Concept Generation: A Statistics-Based Method for Creating Innovative Product Forms

Jonathan Cagan, Seth Orsborn, Peter Boatwright, 2007 .

CAPTURING INTERACTIONS IN DESIGN PREFERENCES: A COLORFUL STUDY

Seth Orsborn, Hannah Talecki, Seth Orsborn, 2011 .

Quantifying Aesthetic Form Preference in a Utility Function

Jonathan Cagan, Seth Orsborn, Peter Boatwright, 2009 .

Bayesian analysis of color preferences: An application for product and product line design

Patrick Pakyan Choi, Seth Orsborn, Peter Boatwright, 2016 .

Impacting Designer Creativity Through IT-Enabled Concept Generation

Kemper Lewis, Ken English, Julie S. Linsey, 2010, J. Comput. Inf. Sci. Eng..

Measurement of Headlight Form Preference Using a Choice Based Conjoint Analysis

Jeremy J. Michalek, Jonathan Cagan, Seth Orsborn, 2007, DAC 2007.