Irene Garcia Medina

Digital Social Media: An Interactive Technology Incorporated as a Competitive Advantage for Business

Pedro Alvaro Pereira Correia, Irene Garcia Medina, 2014, Int. J. Interact. Mob. Technol..

Branded Apps in Spain as a Means of Communicating Trends in Fashion

Ruth S. Contreras Espinosa, Irene Garcia Medina, Zahaira Fabiola González Romo, 2016, Int. J. Interact. Mob. Technol..

Social Media: A New Way of Public and Political Communication in Digital Media

Pedro Alvaro Pereira Correia, Irene Garcia Medina, Patricia M. F. Coelho, 2017, Int. J. Interact. Mob. Technol..

The Importance of Social Media for Commerce. A Case Study in Madeira (Portugal)

Pedro Alvaro Pereira Correia, Irene Garcia Medina, 2012, Int. J. Interact. Mob. Technol..

Storytelling and Social Networking as Tools for Digital and Mobile Marketing of Luxury Fashion Brands

Irene Garcia Medina, Zahaira Fabiola González Romo, Noemí Plaza Romero, 2017, Int. J. Interact. Mob. Technol..