Jens Nordfält

发表

Improving the attention-capturing ability of special displays with the combination effect and the design effect

Jens Nordfält, Jens Nordfält, 2011 .

Insights from In-Store Marketing Experiments

Jens Nordfält, Dhruv Grewal, Anne L. Roggeveen, 2014 .

Shopper Marketing and the Role of In-Store Marketing

Jens Nordfält, Dhruv Grewal, Anne L. Roggeveen, 2014 .

Unplanned grocery purchases: the influence of the shopping‐trip type revisited

Jens Nordfält, Jens Nordfält, 2009 .

Does the presence of a mannequin head change shopping behavior

Hanna Berg, Jens Nordfält, Dhruv Grewal, 2016 .

How Product–Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments

Maureen Morrin, Jens Nordfält, Ryann Reynolds-McIlnay, 2017 .

Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues

Jens Nordfält, Dhruv Grewal, Anne L. Roggeveen, 2016 .

In-store demonstrations as a promotion tool

Jens Nordfält, Fredrik Lange, Jens Nordfält, 2013 .

Measuring consideration sets through recall or recognition: a comparative study

Jens Nordfält, Hanna Hjalmarson, Claes-Robert Julander, 2004 .

An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations

Jens Nordfält, Dhruv Grewal, Abhijit Biswas, 2018 .

Do Digital Displays Enhance Sales? Role of Retail Format and Message Content

Jens Nordfält, Dhruv Grewal, Anne L. Roggeveen, 2016 .

CUSTOMER EXPERIENCE AND ITS EFFECTS ON ATTITUDES AND FUTURE BEHAVIOR

Magnus Söderlund, Jens Nordfält, Magnus Söderlund, 2000 .

Enhancing Customer Engagement Through Consciousness

Jens Nordfält, Dhruv Grewal, Anne L. Roggeveen, 2017 .

In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field

Jens Nordfält, Dhruv Grewal, Stephanie M. Noble, 2018, Journal of Marketing.