Aastha Verma

Compensatory effect of biomass burning on black carbon concentrations during COVID-19 lockdown at a high-altitude station in SW India

A. Panicker, G. Pandithurai, P. Safai, 2022, Atmospheric pollution research.

India’s globalization and consumer acculturation: A review

Aastha Verma, 2015 .

Maize: an underexploited golden cereal crop

H. Saini, D. Vaidya, Priyanka, 2022, Cereal Research Communications.

Predisposition towards foreign brands: Scale development and validation

G. Gupta, Aastha Verma, 2015 .

Prioritizing Factors of Panic Buying Behaviour: A Neutrosophic Analytical Approach

G. Gupta, C. Shri, Rajeev Kumra, 2023, IIM Kozhikode Society & Management Review.

Role of Fear on Consumers’ Buying Tendencies: Mediating Role of Social Media Usage

Gaurav Joshi, C. Shri, Aastha Verma, 2023, FIIB Business Review.

Cyber Security: A Review of Cyber Crimes, Security Challenges and Measures to Control

C. Shri, Aastha Verma, 2022, Vision: The Journal of Business Perspective.