Evert Gummesson

发表

Evert Gummesson, 2017 .

Complexity and viability in service ecosystems

Francesco Polese, Cristina Mele, Evert Gummesson, 2019 .

Value and Networks as Cornerstones of the Marketing Discipline

Francesco Polese, Cristina Mele, Evert Gummesson, 2010 .

The 2013 Naples Forum on Service Service Dominant logic, Network & Systems Theory and Service Science: integrating three perspectives for a new service agenda

Francesco Polese, Cristina Mele, Evert Gummesson, 2013 .

Sezione Tematica: 2009 Naples Forum on Service

Francesco Polese, Cristina Mele, Evert Gummesson, 2010 .

First Focus: The Research Plan

Evert Gummesson, 2017 .

The 2013 Naples Forum on Service and its efforts to advance service theory and practice

Francesco Polese, Cristina Mele, Evert Gummesson, 2015 .

Integrating the 3 Pillars of the 2011 Naples Forum on Service: S-D logic, Network & Systems Theory and Service Science

Francesco Polese, Cristina Mele, Evert Gummesson, 2011 .

Editorial -- The Three Pillars of the Naples Forum

Francesco Polese, Cristina Mele, Evert Gummesson, 2012 .

Service Quality in Hospitality Organizations

Richard Teare, Michael D. Olsen, Evert Gummesson, 1995 .

Second Focus: Access To Case Theory Data

Evert Gummesson, 2017 .

Service Management: An Evaluation and the Future

Evert Gummesson, E. Gummesson, 1994 .

Many-to-many marketing : från one-to-one till many-to-many i nätverksekonomins marknadsföring : att se marknadsföringen genom nätverksglasögon

Evert Gummesson, 2004 .

Total Relationship Marketing

Evert Gummesson, E. Gummesson, 1999 .

LIP SERVICE ‐ A NEGLECTED AREA IN SERVICES MARKETING

Evert Gummesson, E. Gummesson, 1987 .

Total Relationship Marketing: Experimenting with a Synthesis of Research Frontiers

Evert Gummesson, E. Gummesson, 1999 .

Action research in marketing

Chad Perry, Evert Gummesson, C. Perry, 2004 .

Service Science, S-D Logic and Network Theory: Integrating the Perspectives for a New Research Agenda

Francesco Polese, Cristina Mele, Evert Gummesson, 2009 .

Many-to-Many Marketing as Grand Theory: A Nordic School Contribution

Evert Gummesson, E. Gummesson, 2006 .

Case Study Research

Evert Gummesson, 2007 .

Nine Lessons on Service Quality

Evert Gummesson, 1989 .

Addressing complexity and taking a systemic view in service research

Francesco Polese, Cristina Mele, Evert Gummesson, 2014 .

Qualitative research in marketing

Evert Gummesson, E. Gummesson, 2005 .

All research is interpretive

Evert Gummesson, E. Gummesson, 2003 .

Transitioning from service management to service-dominant logic: Observations and recommendations

Stephen L. Vargo, Robert F. Lusch, Evert Gummesson, 2010 .

Truths and Myths in Service Quality

Evert Gummesson, E. Gummesson, 1991 .

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

Das Narayandas, George S. Day, Roland T. Rust, 2004 .

Total Relationship Marketing Ed. 2

Evert Gummesson, 2002 .

Relationship Marketing: It all Happens here and now!

Evert Gummesson, 2003 .

Extending the New Dominant Logic: From Customer Centricity to Balanced Centricity.

Evert Gummesson, 2008 .

Are you looking forward to your surgery

Evert Gummesson, 2001 .

B2B is Not an Island

Francesco Polese, Evert Gummesson, E. Gummesson, 2009 .

Editoriale. The three service marketing paradigms: which one are you guided by?

Evert Gummesson, E. Gummesson, 2012 .

Are current research approaches in marketing leading us astray

Evert Gummesson, E. Gummesson, 2018 .

Are current research approaches inmarketing leading us astray?

Evert Gummesson, E. Gummesson, 2001 .

Broadening and Specifying Relationship Marketing

Evert Gummesson, E. Gummesson, 1994 .

Total relationship marketing: marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm

Evert Gummesson, 2002 .

Value co-creation as a complex adaptive process

Francesco Polese, Cristina Mele, Evert Gummesson, 2017 .

Quality, service‐dominant logic and many‐to‐many marketing

Evert Gummesson, E. Gummesson, 2008 .

Service marketing : Nordic School perspectives

Christian Grönroos, Evert Gummesson, C. Grönroos, 1985 .

Hotel networks and social capital in destination marketing

Yvonne von Friedrichs Grängsjö, Evert Gummesson, E. Gummesson, 2006 .

Organizing for strategic management— A conceptual model

Evert Gummesson, 1974 .

Access to reality: observations on observational methods

Evert Gummesson, 2007 .

Case Theory in Business and Management: Reinventing Case Study Research

Evert Gummesson, E. Gummesson, 2020 .

The Future of Service Is Long Overdue

Evert Gummesson, E. Gummesson, 2010 .

Relationship marketing and imaginary organizations: a synthesis

Evert Gummesson, E. Gummesson, 1996 .

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm

Evert Gummesson, E. Gummesson, 1999 .