Katrijn Gielens

发表

Intra- and Inter-Format Competition Among Discounters and Supermarkets

Frank Verboven, Kathleen Cleeren, Marnik G. Dekimpe, 2008, Mark. Sci..

How cannibalistic is the internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands

Inge Geyskens, Marnik G. Dekimpe, Katrijn Gielens, 2002 .

Establishing the Internet channel: short-term pain but long-term gain?

Inge Geyskens, Marnik G. Dekimpe, Katrijn Gielens, 2000 .

How Cannibalistic is the Internet Channel

Inge Geyskens, Marnik G. Dekimpe, Katrijn Gielens, 2002 .

Drivers of consumer acceptance of new packaged goods: An investigation across products and countries

Katrijn Gielens, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 2007 .

The marketing-finance interface in channels of distribution research : A roadmap for future research

Inge Geyskens, Katrijn Gielens, 2012 .

Determinants of Store Brand Share

Katrijn Gielens, Raj Sethuraman, Katrijn Gielens, 2014 .

New Products: The Antidote to Private Label Growth?

Katrijn Gielens, Katrijn Gielens, 2012 .