Hunter N. Hatfield

The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal

S. Hunt, Sreedhar Madhavaram, Hunter N. Hatfield, 2022, AMS Review.

Exploring market orientation versus finance orientation effects on perceived CSR motivations and outcomes using resource-advantage (R-A) theory

Robert E. McDonald, J. Hansen, Hunter N. Hatfield, 2023, Journal of Business Research.