Christopher Graves

Using interdisciplinary teams to develop comprehensive integrated digital marketing communication campaigns

D. Toomey, David Shadinger, Carol Spradling, 2014 .

Using diverse professional teams and a graduate qualities framework to develop generic skills within a commerce degree

John Medlin, John Medlin, S. McGowan, 2003 .

The impact of brand perceptions on the post-to-purchase journey: a family branding perspective

Dean C. H. Wilkie, Christopher Graves, Caitlin Pink, 2023, Journal of Product & Brand Management.