Murphy A. Sewall

发表

Nonmetric Unidimensional Scaling of Consumer Preferences For Proposed Product Designs

Murphy A. Sewall, 1978 .

Book Review: Mathematical Models in Marketing

Murphy A. Sewall, 1975 .

Market Segmentation Based on Consumer Ratings of Proposed Product Designs

Murphy A. Sewall, 1978 .

A Choice Sets Model of Retail Selection

Murphy A. Sewall, Susan Spiggle, Susan Spiggle, 1987 .

Characteristics of Radio Commercials and Their Recall Effectiveness

Murphy A. Sewall, Dan Sarel, D. Sarel, 1986 .

A Priority Analysis of the Problems of Small Business Managers

Murphy A. Sewall, Thomas C. Dandridge, 1978 .

Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales

Murphy A. Sewall, 1981 .

Simulation and Experiential Learning as Human Subject Research

Murphy A. Sewall, 1978 .

An Experiential Exercise in Multidimensional Scaling

Murphy A. Sewall, 1976 .

the Effects of Editorial Context and Cognitive and Affective Moderators on Responses to Embedded Ads

Keith S. Coulter, Murphy A. Sewall, 1995 .

A test of prescriptive advice from the Rossiter-Percy Advertising Planning Grid using radio

Murphy A. Sewall, Robin Higie Coulter, 1994 .

Image Inputs to a Probabilistic Model: Predicting Retail Potential

Thomas J. Stanley, Murphy A. Sewall, Murphy A. Sewall, 1976 .

Consumer Socialization Associated With Relocation to a New Community: a Framework and Pilot Study

Murphy A. Sewall, C. Goodwin, 1992 .

The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices

Murphy A. Sewall, Michael H. Goldstein, 1979 .