Alejandro Mollá

Web Navigation Layout: An Experimental Application on E-consumer's Internal States 1

Carlota Lorenzo, Alejandro Mollá, Miguel Ángel Gómez-Borja, 2008 .

Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping

Alejandro Mollá, Marta Frasquet-Deltoro, Eugenia Ruiz, 2015, Electron. Commer. Res. Appl..

Hedonic Motivations in the Web Site: Effects of Music on Consumer Responses in an Online Shopping Environment

Carlota Lorenzo, Alejandro Mollá, Miguel Àngel Gomes, 2005, ICEIS.

Website design and e-consumer: effects and responses

Carlota Lorenzo, Alejandro Mollá, Miguel Angel Gómez, 2007 .

Category management and consumer choice

Alejandro Mollá, María Jesús Yagüe, Jose M. Mugica, 1998 .

Antecedents and consequences of market orientation in public organisations

Alejandro Mollá, Manuel Fernández Sánchez, A. Cervera, 2001 .