L. Spry

发表

An Exploratory Case Study Focusing on the Creation, Orientation, and Development of a New Political Brand: The Case of the Jury Team

C. Pich, G. Armannsdottir, L. Spry, 2018 .

Enhancing data collection methods with qualitative projective techniques in the exploration of a university’s brand identity and brand image

L Spry, Christopher Pich, C. Pich, 2020 .

Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities

C. Pich, C. Foster, S. Peart, 2018, Journal of Strategic Marketing.

Values Congruence on CSR and Its Impact on Corporate Reputation

T. Woodall, L. Spry, Songdi Li, 2019, European Journal of Sustainable Development.

Investigating political brand reputation with qualitative projective techniques from the perspective of young adults

C. Pich, G. Armannsdottir, L. Spry, 2016 .

Creating and developing local political brand identity: a constituency focus

C. Pich, G. Armannsdottir, L. Spry, 2017 .

Investigating Political Brand Image and Reputation with Qualitative Projective Techniques

C. Pich, G. Armannsdottir, L. Spry, 2017 .

Exploring the creation and development of political co-brand identity

C. Pich, G. Armannsdottir, L. Spry, 2019, Qualitative Market Research: An International Journal.

BRAND ARCHITECTURE IN HIGHER EDUCATION: COULD IT WORK IN NEW AND DEVELOPING UNIVERSITIES?

M. Poorrezaei, C. Pich, L. Spry, 2018, Global Fashion Management Conference.

Problematizing the presentation and reception of political brands

Varsha Jain, Dianne Dean, C. Pich, 2019 .