Chiara Longoni

Communicating a Promise of Change: Visual Steps Enhance Process Imagery

Luca Cian, Aradhna Krishna, Chiara Longoni, 2017 .

Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect

Luca Cian, Chiara Longoni, Chiara Longoni, 2020, Journal of Marketing.

Understanding and Utilizing Medical Artificial Intelligence

Chiara Longoni, Romain Cadario, Carey Morewedge, 2021, SSRN Electronic Journal.

Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion

Luca Cian, Chiara Longoni, Aradhna Krishna, 2020 .

A green paradox: Validating green choices has ironic effects on behavior, cognition, and perception

Chiara Longoni, Gabriele Oettingen, Peter M. Gollwitzer, 2014 .