Jae Young Lee

The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good

H. Park, Tae-Hyung Pyo, Jae Young Lee, 2022, Journal of Marketing Research.

An Analysis of Characteristics and User Reactivity by Video Categories on YouTube

Choon Seong Leem, Jaeyoung Lee, Ji Won Chong, 2019 .

The Impact of Interstitial Position of In-program Advertising based on the Engagement to the Media Contents on Consumer Behavior: Focusing on the Irritatioin

Jae Young Lee, Liuhan Yi, Su-Hwan Ko, 2018 .

The Periodic Relationship between eWOM Volume/ Valence and Box Office Revenue

Jae Young Lee, Zhang Li, Choikangjun, 2017 .