Mark Lang

Simulated Attention-Tracking Methodologies: An Examination of Measurement Efficacy

James B. Kelley, Mark Lang, Kelly Moore, 2016 .

How crowdsourcing improves prediction of market-oriented outcomes

Neeraj Bharadwaj, Mark Lang, C. Anthony Di Benedetto, 2016 .

An empirical test of experiential shopping in food retailing

Mark Lang, Neal H. Hooker, N. Hooker, 2013 .