Chiara Bartoli

Consumer self-concept and digitalization: what does this mean for brands?

Chiara Bartoli, 2022, Italian Journal of Marketing.

Consumer self-concept and digitalization: what does this mean for brands?

Chiara Bartoli, 2022, Italian Journal of Marketing.

Consumer self-concept in the cyberspace: how digitization has shaped the way we self-disclose to others

F. Sfodera, A. Mattiacci, Costanza Nosi, 2022, Journal of Strategic Marketing.

Marketing geographical indication products in the digital age: a holistic perspective

A. Mattiacci, E. Bonetti, Chiara Bartoli, 2021, British Food Journal.

Becoming a tree when I will be dead? Why not! Generation X, Y and Z, and innovative green death practices

Costanza Nosi, Chiara Bartoli, Antonella D’Agostino, 2023, Journal of Retailing and Consumer Services.

Applying blockchain to quality food products: a marketing perspective

A. Mattiacci, E. Bonetti, Chiara Bartoli, 2023, British Food Journal.

Consumer–brand relationship in the phygital age: a study of luxury fashion

A. Mattiacci, Costanza Nosi, Chiara Bartoli, 2023, Italian Journal of Marketing.

Small and medium enterprises meet the metaverse. A study of the wine industry

A. Mattiacci, Chiara Bartoli, Angelo Baccelloni, 2024, The International Journal of Entrepreneurship and Innovation.