Hugh M. Pattinson

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Innovation And Diffusion Of Software Technology: Mapping Strategies

Arch G. Woodside, Hugh M. Pattinson, 2007 .

Field Guide to Case Study Research in Business to Business Marketing and Purchasing

Arch G. Woodside, Hugh M. Pattinson, Roger Marshall, 2014 .

Next Generation Collaborative Information Platforms

Hugh M. Pattinson, David R. Low, 2011 .

Implemented strategies in business-to-business contexts

Arch G. Woodside, Hugh M. Pattinson, David B. Montgomery, 2012 .

Defining e-novation

Hugh M. Pattinson, David R. Low, David Low, 2011 .

Mapping Implemented Strategies of Bringing Internet-based Software Applications to Market Using Storytelling Research Methods

Hugh M. Pattinson, Hugh Pattinson, 2005 .

Exploring client scenarios associated with scenario planning

Hugh M. Pattinson, Oliver Freeman, Hugh Pattinson, 2010 .

e-Novation: A Platform for Innovation in the Digital Economy

Hugh M. Pattinson, Hugh Pattinson, 2014 .

Mapping strategic thought and action in developing disruptive software technology: advanced case study research on how the firm crafts shared vision

Arch G. Woodside, Hugh M. Pattinson, A. Woodside, 2007 .

E-novation : an offbeat view of innovation, e-marketing and a new collaborative information platform

Hugh M. Pattinson, David R. Low, David Low, 2008 .

Advancing hermeneutic research for interpreting interfirm new product development

Arch G. Woodside, Hugh M. Pattinson, Kenneth E. Miller, 2005 .

Capturing and (re)interpreting complexity in multi‐firm disruptive product innovations

Arch G. Woodside, Hugh M. Pattinson, A. Woodside, 2008 .

E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies

Hugh M. Pattinson, David R. Low, David Low, 2011 .

Chameleons in marketspace

Hugh M. Pattinson, Linden Brown, Hugh Pattinson, 1996 .

21st century applicability of the interaction model : does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?

Hugh M. Pattinson, Suresh Sood, 2012 .

Information technology and telecommunications

Hugh M. Pattinson, Linden Brown, Hugh Pattinson, 1995 .