Aspasia Simillidou

The use of intelligent automation as a form of digital transformation in tourism: Towards a hybrid experiential offering

O. Kvasova, P. Christou, E. Hadjielias, 2023, Journal of Business Research.

Managing emotional labour consequences during aggressive customers' interactions : a study of the Cyprus hospitality industry

Aspasia Simillidou, Aspasia Simillidou, 2016 .

Tourists’ perceptions regarding the use of anthropomorphic robots in tourism and hospitality

P. Christou, A. Simillidou, Maria C. Stylianou, 2020, International Journal of Contemporary Hospitality Management.

Tourist experience: The catalyst role of tourism in comforting melancholy, or not

P. Christou, Aspasia Simillidou, 2020, Journal of Hospitality and Tourism Management.

Genuine Emotions When Facing Aggressive Customers in the Hospitality Industry: A Conceptual Framework

D. Vrontis, M. Christofi, Aspasia Simillidou, 2019 .

Engaging in emotional labour when facing customer mistreatment in hospitality

Loukas G. Glyptis, D. Vrontis, Andreas Papatheodorou, 2020 .