Peter C. Verhoef

发表

The path to purchase and attribution modeling: Introduction to special section

Werner Reinartz, P. K. Kannan, Peter C. Verhoef, 2016 .

Integrating data sources

Peter C. Verhoef, Edwin Kooge, Natasha Walk, 2016 .

Predicting customer potential value an application in the insurance industry

Peter C. Verhoef, Bas Donkers, P. Verhoef, 2001, Decis. Support Syst..

Customer based Models

Peter C. Verhoef, 2010 .

Building successful big data capabilities

Peter C. Verhoef, Edwin Kooge, Natasha Walk, 2016 .

No Future Without the Past? Predicting Churn in the Face of Customer Privacy

Peter C. Verhoef, Jaap E. Wieringa, Niels Holtrop, 2017 .

Studie-evaluaties en marktaandelen van universiteiten

Philip Hans Franses, Peter C. Verhoef, J.E.M. van Nierop, 2008 .

Big data challenges

Peter C. Verhoef, Edwin Kooge, Natasha Walk, 2016 .

Merging data streams: The real challenge of big data

Peter C. Verhoef, Edwin Kooge, Natasha Walk, 2016 .

Creating Value with Big Data Analytics: Making Smarter Marketing Decisions

Peter C. Verhoef, Edwin Kooge, Natasha Walk, 2016 .

Erim Report Series Research in Management Consumer Perception and Evaluation of Waiting Time: a Field Experiment Bibliographic Data and Classifications

Peter C. Verhoef, Gerrit Antonides, Marcel van Aalst, 2022 .

The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands

Peter C. Verhoef, Peter S. H. Leeflang, Penny N. Spring, 2003, Decis. Support Syst..

Store-Based and Web-Based Orientation Scales

Peter C. Verhoef, Oliver Emrich, 2016 .

Happy Users, Grumpy Bosses: Current Community Engagement Literature and the Impact of Support Engagement in a B2B Setting on User and Upper Management Satisfaction

Peter C. Verhoef, Sterling A. Bone, Paul W. Fombelle, 2018 .

Developing A Service Improvement System for the National Dutch Railways

Peter C. Verhoef, Martin Heijnsbroek, Joost Bosma, 2017, Interfaces.

De verdwenen klant: Uitdagingen voor bedrijven in een multi-channel-landschap

Peter C. Verhoef, A. Doffer, Eduard de Wilde, 2005 .

Successful customer value management: Key lessons and emerging trends

Peter C. Verhoef, Katherine N. Lemon, P. Verhoef, 2013 .

Understanding brand and dealer retention in the new car market: the moderating role of brand tier

Peter C. Verhoef, Bas Donkers, Fred Langerak, 2004 .

Customer Value Management: An Overview and Research Agenda

Peter C. Verhoef, Jenny van Doorn, P. Verhoef, 2007 .

Changing Perceptions and Changing Behavior in Customer Relationships

Philip Hans Franses, Peter C. Verhoef, Bas Donkers, 2001 .

Understand the Perils of Co-Creation

Peter C. Verhoef, Jenny van Doorn, P. Verhoef, 2013 .

The impact of adoption timing on new service usage and early disadoption

Philip Hans Franses, Peter C. Verhoef, P. Franses, 2009 .

Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value

Peter C. Verhoef, Jenny van Doorn, P. Verhoef, 2018 .

The Impact of a Homogenous Versus a Prototypical Web Design on Online Retail Patronage for Multichannel Providers

Peter C. Verhoef, Oliver Emrich, P. Verhoef, 2015 .

Strategically embedding CRM

Peter C. Verhoef, Fred Langerak, P. Verhoef, 2003 .

Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line

Peter C. Verhoef, Koen H. Pauwels, K. Pauwels, 2005 .

Customer Equity: Building and Managing Relationships as Valuable Assets

Peter C. Verhoef, P. Verhoef, 2002 .

Digital transformation: A multidisciplinary reflection and research agenda

Thijs Broekhuizen, Peter C. Verhoef, Yakov Bart, 2021, Journal of Business Research.

Assessing Consequences of Component Sharing across Brands in the Vertical Product Line in the Automotive Market

Peter C. Verhoef, Koen H. Pauwels, K. Pauwels, 2012 .

The interrelationships between brand and channel choice

Rahul Telang, Peter C. Verhoef, Eric T. Bradlow, 2014, Marketing Letters.

Staying Power of Churn Prediction Models

Tammo H. A. Bijmolt, Peter C. Verhoef, Hans Risselada, 2010 .

The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market

Peter C. Verhoef, Yolanda Polo, F. Javier Sese, 2011 .

Partner selection in B2B information service markets

Peter C. Verhoef, P. Verhoef, Stefan Wuyts, 2009 .

Predicting Customer Lifetime Value in Multi-Service Industries

Peter C. Verhoef, Bas Donkers, P. Verhoef, 2003 .

Selecting Profitable Customers for Complex Services on the Internet

Philip Hans Franses, Peter C. Verhoef, Bas Donkers, 2005 .

Linking Customer Assets to Financial Performance

Donald R. Lehmann, Peter C. Verhoef, Rajendra K. Srivastava, 2002 .

AN APPLICATION IN THE INSURANCE INDUSTRY

Peter C. Verhoef, Bas Donkers, P. Verhoef, 2001 .

The moderating role of shopping trip type in store satisfaction formation

Peter C. Verhoef, Auke Hunneman, P. Verhoef, 2017 .

The impact of satisfaction and payment equity on cross-buying: A dynamic model for a multi-service provider

Philip Hans Franses, Peter C. Verhoef, Janny Hoekstra, 2001 .

Modeling CLV: A test of competing models in the insurance industry

Peter C. Verhoef, Bas Donkers, P. Verhoef, 2007 .

The Impact of Brand Delisting on Store Switching and Brand Switching Intentions

Peter C. Verhoef, P. Verhoef, Laurens M. Sloot, 2008 .

Service Encounters as a Sequence of Events

Peter C. Verhoef, Gerrit Antonides, G. Antonides, 2004 .

Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision

Peter C. Verhoef, Katherine N. Lemon, Ruth N. Bolton, 2008 .

Device Switching in Online Purchasing: Examining the Strategic Contingencies

Thorsten Wiesel, P. K. Kannan, Peter C. Verhoef, 2018, Journal of Marketing.

Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry

Peter C. Verhoef, P. Verhoef, J. Hoekstra, 1999 .

Combining Revealed and Stated Preferences to Forecast Customer Behaviour: Three Case Studies

Philip Hans Franses, Peter C. Verhoef, P. Franses, 2002 .

Satisfaction and Participation in Virtual Communities

Kristine De Valck, Peter C. Verhoef, Fred Langerak, 2004 .

Indicators of opinion leadership in customer networks: self-reports and degree centrality

Tammo H. A. Bijmolt, Peter C. Verhoef, Hans Risselada, 2016 .

Drivers of and Barriers to Organic Purchase Behavior

Peter C. Verhoef, Jenny van Doorn, P. Verhoef, 2015 .

Selective Sampling for Binary Choice Models

Philip Hans Franses, Peter C. Verhoef, Bas Donkers, 2003 .

The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers

Peter C. Verhoef, P. Verhoef, Yi-Chun Ou, 2017 .

Creating lift versus building the base: current trends in marketing dynamics

Dominique M. Hanssens, Tammo H. A. Bijmolt, Peter C. Verhoef, 2009 .

Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy

Peter C. Verhoef, Harry Commandeur, H. Commandeur, 2001 .

Willingness to pay for organic products: Differences between virtue and vice foods

Peter C. Verhoef, Jenny van Doorn, P. Verhoef, 2011 .