Wondwesen Tafesse

The effect of social networking site use on college students’ academic performance: the mediating role of student engagement

Wondwesen Tafesse, W. Tafesse, 2020, Education and Information Technologies.

IMC – an integrative review

Wondwesen Tafesse, Philip J. Kitchen, P. Kitchen, 2017 .

YouTube marketing: how marketers' video optimization practices influence video views

Wondwesen Tafesse, W. Tafesse, 2020, Internet Res..

Importance Performance Analysis as a Trade Show Performance Evaluation and Benchmarking Tool

Wondwesen Tafesse, Tor Korneliussen, Kåre Skallerud, 2010 .

The effect of app store strategy on app rating: The moderating role of hedonic and utilitarian mobile apps

Wondwesen Tafesse, W. Tafesse, 2021, Int. J. Inf. Manag..

Implementing social media marketing strategically: an empirical assessment

Wondwesen Tafesse, A. Wien, W. Tafesse, 2018, Journal of Marketing Management.

Understanding how resource deployment strategies influence trade show organizers’ performance effectiveness

Wondwesen Tafesse, 2014 .

A framework for categorizing social media posts

Wondwesen Tafesse, Anders Hauge Wien, A. Wien, 2017 .